NETCO Leadership Excellence Award crystal
NETCO 2026National Leadership Excellence Award
London, Ontario · Keynote Speaker

Brad Gard

The trades changed my life. Now I build the people who build everything else, and I take that story to the stage.

Keynote Speaker Master Electrician 309A Training Director · IBEW 120 NCSO CSA Z462
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Career built on job sites for

FOUR DECADES.
ONE TRADE.

Brad Gard
Brad GardIBEW Local 120
0Years in the trade
0Grade 8s mentored, Feb 2026
0Apprentices who led the day
0National NETCO award, 2026

Brad Gard has spent over four decades in the electrical trade, on the tools since he was fourteen. Apprentice, journeyman, foreman, business owner, project manager, safety leader, and now Training Director at IBEW Local 120. Every stage taught him the same thing: skill is earned, not given.

Today he brings that lesson to the stage. Brad speaks to industry, education, and labour audiences about the three things he has spent a career living: building the next generation of skilled trades, mentorship that changes real outcomes, and safety culture people believe in rather than just comply with.

As Training Director, he oversees apprenticeship development, safety programming, and workforce pipeline initiatives, and has designed and delivered five consecutive rounds of provincial Skills Development Fund programming. His flagship keynote, Earned, Not Given, grew out of a program he built and ran, later studied by the Minister's office. It works on stage because it happened in real life first.

In 2026 he received NETCO's national Leadership Excellence Award for contributions to apprenticeship and electrical training across Canada, recognition he credits to the apprentices and instructors he works alongside.

FIVE KEYNOTES.
ONE INDUSTRY.

These are not motivational talks. They are practitioner arguments, built from four decades of field experience, a training director's lens, and direct accountability for what happens when apprentices enter the trades unprepared, or never enter at all.

Flagship
Keynote 01

Earned, Not Given

Thirty-eight apprentices. One hundred and five Grade 8 students. One day that proved leadership is revealed through real responsibility, not handed out with a title.

30-60 minLeadershipDetails +
Keynote 02

From Tools to Teaching

What happens when your best electricians become your worst teachers, and how to fix it before twenty years of knowledge walks out the door.

30-60 minWorkforce DevDetails +
Keynote 03

Zero Incidents Is a Culture

Safety paperwork saves no one. Real prevention happens in a conversation you weren't in the room for. You either build a culture that has it or wait for the incident that proves you didn't.

30-60 minH&S LeadersDetails +
Keynote 04

The Trades in Crisis

The skilled trades shortage isn't a pipeline problem. It's a perception problem, and the sector has been solving the wrong one for twenty years.

30-60 minPolicy / Gov'tDetails +
New
Keynote 05

The Arc Flash Story

One live panel, one fireball, and the gear he almost skipped. A first-person account of the afternoon that proves current does not care about your plans.

45-60 minSafety · True StoryDetails +

What this talk covers

  • Why leadership is revealed through real responsibility, not handed out with a title
  • The February 2026 program: 38 apprentices mentoring 105 Grade 8 students across eight hands-on stations
  • What the day proved - 46% female participation against a 4% industry baseline, 60% visible-minority participation, zero incidents
  • How to design the conditions where people earn leadership instead of waiting to be handed it
  • Why a talk that happened in the field first lands differently than one built for the stage

Audience

Conference mainstages, trade associations and unions, apprenticeship and workforce-development conferences, education leaders, and employers building the next generation of skilled trades.

The line that anchors it

"Leadership is not given. It is earned."

What this talk covers

  • Why technical mastery and teaching mastery are different skills
  • The hidden knowledge-transfer failure inside most apprenticeship programs
  • What IBEW Local 120's outreach model gets right, and why
  • The conditions that turn a journeyperson into a mentor
  • Practical frameworks for structured knowledge transfer at the site level

Audience

Union training directors, apprenticeship coordinators, ICI construction leadership, workforce development professionals, and HR directors in trades-dependent organizations.

The line that anchors it

"The best tradesperson in your organization is extraordinary. The question is whether any of that will still exist in twenty years, or whether it retires with them."

What this talk covers

  • Why most safety programs measure compliance, not culture
  • The psychological safety problem hiding inside near-miss data
  • What foremen and supers actually signal, even when they say the right things
  • The one question that reveals your site's real safety culture
  • How to build the conditions for honest safety conversations

Audience

Health and safety directors, project managers, site superintendents, and organizational leaders accountable for incident rates and safety culture.

The line that anchors it

"Zero incidents is not a goal you achieve with a better program. It's a standard you maintain with a better culture."

What this talk covers

  • Why the trades shortage is primarily a perception and retention problem
  • The Grade 8 inflection point, and why most efforts miss it
  • What February 2026 proved: 38 apprentices, 105 students, 8 hands-on stations
  • The structural reframe: pipeline vs. perception vs. retention
  • What policy, funding, and industry partnerships need to change, and in what order

Audience

Ministry officials, policy and workforce development organizations, national industry conference audiences, and sector leaders with authority over trades training funding.

The line that anchors it

"That is not their failure. It is ours. We have not earned their attention. We expected it."

What this talk covers

  • What an arc flash actually does, from someone who stood in front of one and walked away
  • Why the decision that saves you is made before the task starts, not during it
  • PPE is not paperwork - the gear Brad almost skipped is the only reason this story ends well
  • Doing it right when it is a hassle, and when no one would ever know you cut the corner
  • The full first-person account: a live 600-volt panel, a fireball, and the response it brought

Audience

Safety days, stand-downs and summits, construction and industrial employers, electrical and high-voltage workforces, trade associations, unions, and apprenticeship programs.

The line that anchors it

"Current does not care about your schedule, your plan, or how good a hand you are."

SEE IT LIVE. Coming Soon

New keynotes are being recorded this season. Subscribe on YouTube and you'll see the full talks here first.

Flagship Keynote

EARNED, NOT GIVEN.

In February 2026, 38 apprentices from IBEW Local 120 spent a day mentoring 105 Grade 8 students across eight hands-on stations - scissor lifts, boom lifts, telehandlers, circuit wiring, conduit bending, VR simulation, forklift operation. No scripts. No lectures. Just tradespeople doing what they do, alongside the next generation deciding what they want to be. That day is the heart of the signature keynote.

0Apprentices
who led
0Grade 8s
who showed up
0Hands-on
stations
IBEW Local 120 Training Centre · Feb 2026
2026
NETCO
Leadership
Excellence

National Recognition

NETCO Leadership Excellence Award

Established in 2016 and presented annually at the NETCO National Training Conference, the Leadership Excellence Award recognizes outstanding contributions to apprenticeship training and continuing electrical training across Canada - the industry training professionals who, through their organizations, help promote and strengthen education and training within the electrical sector.

  • ▹Demonstrates inspirational leadership
  • ▹Supports and advances apprenticeship and industry training
  • ▹Contributes meaningfully to the success and development of electrical training programs

A NETCO honour rooted in exactly what Brad builds: it names training, but training only matters because of the people who show up for it - the apprentices who chose this trade and the instructors who keep raising the bar.

THE CREDENTIAL STACK

309AESA Master Electrician & Certificate of Qualification - Construction & Maintenance Electrician
NCSONational Construction Safety Officer
CSA Z462Workplace Electrical Safety Standard
JHSCJoint Health & Safety Committee, Parts 1 & 2
CORCertificate of Recognition, Internal Auditor
EVElectric Vehicle Technician CertificationCertified + Instructor
IBEWHealth & Welfare Trustee, IBEW Local 120
SDF ×5Five consecutive rounds of Skills Development Fund programming
COURSETraining course & curriculum design - built and delivered
APP DEVCustom training apps & web tools, self-built
SJASt. John Ambulance - First Aid & CPRCertified + Instructor
WHSCWorkers Health & Safety CentreCertified + Instructor
WAHWorking at Heights (CPO-approved)Certified + Instructor
EWPElevating Work Platforms - scissor, boom & telehandlerCertified + Instructor
H&RHoisting & RiggingCertified + Instructor
CSEConfined Space Entry & AwarenessCertified + Instructor

LET'S TALK
ABOUT YOUR
EVENT.

Keynotes, half-day workshops, panel appearances, Ministry presentations, and industry conference sessions. Every talk is delivered from direct field experience, no consulting generalities, no borrowed frameworks.

Location

London, Ontario, Canada
Available for travel across Canada and the US.

What to Expect

A direct response within 48 hours. A short call to confirm fit, audience, and format. A talk built around your event context, not a generic deck pulled from a folder.

Formats Available

30-60 min keynote
90-min keynote with workshop
Half-day leadership session
Panel anchor or facilitator
Ministry or government presentation

Speaking Inquiries

info@bradgard.ca